The upcoming Arabian Business StartUp Academy, which takes place September 24 at the Dubai Technology Entrepreneur Centre (DTEC), will discuss the theme of social media strategies.
The workshop event, hosted at DTEC’s Dubai Silicon Oasis’ headquarters, will see industry experts share the best methods start-ups and SMEs can use various social media platforms for communication, marketing and growth purposes.
The quarterly event will also see social media platforms offer their insights on how small companies can best to use their platforms.
With advertisers having spent more on digital ads ($209 billion) than traditional television ($178bn) worldwide last year, digital marketing is becoming an important aspect of today’s business environment.
But how should start-ups and SMEs best use the many available platforms to spread their message? What is the best use of their time and budget? How do they communicate with their audience and generate revenue as a result of their efforts?
Such questions, and more, will be answered at the Arabian Business StartUp Academy.
The most recent academy, which took place in June, featured prominent UAE lawyer Dr Habib Al Mulla, who made history in 2013 when his local firm Habib Al Mulla became the first local company to merge with an international firm, Baker McKenzie. More
By Lubna Hamdan arabianbusiness.com
