Staff report www.gulfnews.com
Dubai: Hundreds of thousands of people are interacting with the Roads and Transport Authority (RTA) through new media such as YouTube, facebook and twitter, officials have said.
Some 300,000 people viewed RTA’s videos on youtube, since launch of its channel on the YouTube in December 2008, Dr Aysha Al Busmait, Director of RTA’s Marketing and Corporate Communication said.
RTA’s YouTube library includes more than 160 video clips intended to publicise the culture of using public transportation. RTA’s YouTube website topped all government bodies and institutions, and ranked third next to Shaikh Hamdan bin Mohammed and Dubai Media Incorporated YouTube websites, in a report in the ‘e 4 all’ magazine issued by the Dubai e-Government, she said.
‘Progressive and wonderful’
The magazine described RTA’s media on social networking pages as both progressive and wonderful.
“In November and December 2011, RTA’s Twitter page registered about 22 million views by more than1.8 million people through RTA’s 12,000 followers,” Dr Al Busmait said.
The number of subscribers to RTA’s Facebook page feeds exceeded 20,000 and the number of searches reached around 8 million. Around 320 posts were put up by the RTA last year.
RTA’s Facebook “People Are Talking About This” metric scored an average of 2437 visitors per day,” she said.
