Tag: Dubai Metro Stations Naming Rights Project
UAE Exchange joins Metro Naming Rights bandwagon
The Roads and Transport Authority (RTA) has inked an agreement with UAE Exchange, whereby the later has joined the Dubai Metro Stations Naming Rights project, and has become entitled to rebrand Jebel Ali Metro Station on the Red Line.
Burjuman and Danube join Dubai Metro Stations Naming Rights Project
The two entities have thus become integral parts of the development drive the RTA is seeking to realize on the ground through the Metro project, which has contributed immensely in transforming the concept of cooperation between partners to go beyond the traditional sponsorship and branding to a deeper level of holistic brand/business integration and partnership.
