By Mihir Joshi http://www.printweek.in
Times OOH revealed advertising opportunity for Mumbai Metro at a media event at a suburban five star hotel in Mumbai.. The press conference was followed by recce of the Versova station along the first phase of the Mumbai Metro.
As the first phase of the much awaited Mumbai Metro starts next month, Times OOH who acquired advertising rights for the metro for 15 years, along with OOH advertising rights for the new terminal at the Mumbai international airport. The Mumbai Metro is India’s first public private partnership metro project in which all the three phases (construction, operation and maintenance) were given to a private player.
Sunder Hemrajani, managing director, Times OOH said, “Innovative advertising and sponsorship options have the potential to create a huge impact for any brand. We are delighted to be associated with this project as the exclusive media partner of Mumbai Metro to offer world class media solutions to marketers for engaging with their target segments.”
The Mumbai Metro is India’s first public private partnership metro project in which all the phases were given to a private player. Times OOH offers unique advertising opportunity with 147 digital signboards and 375 static units at the 12 stations along with pillar wraps, train wraps and naming rights for the stations. More info
