By WAM Â www.emirates247.com
Muslims to travel to for shopping purposes, according to a new report released by MasterCard and CrescentRating ahead of the upcoming Global Islamic Summit to be held in Dubai.
The Muslim Travel Shopping Index 2015 (MTSI 2015) was released during MasterCard’s Innovation Forum in Kuala Lumpur.
It analyses the trends and preferences of the Muslim traveller shopping market based on the performance of 40 main international shopping destinations against a number of set criteria. Compiled by MasterCard and CrescentRating, the publication of the inaugural MTSI2015 Index ranked Dubai the leading destination with a weighted score of 79.5 out of 100.
Dubai tops the list of shopping destinations for Muslims outright, being recognised as the first-placed Organisation of Islamic Cooperation (OIC) MTSI 2015 destination as well as heading the list of non-OIC destinations. The city’s next closest competitor is Kuala Lumpur in Malaysia, with a score of 73.3, emphasising just how successfully Dubai has been able to market itself as a leading shopping destination. More info
