By Aarti Nagraj http://gulfbusiness.com
Dubai-based Mall of the Emirates will undertake a massive redevelopment project worth an estimated Dhs1 billion, developer Majid Al Futtaim (MAF) has announced.
The project, called Evolution 2015, will include the launch of new shopping, dining and entertainment concepts.
Work on the first phase, featuring a new, Dhs100 million fashion district, started in summer this year. The district will include over 30 international stores, including several cafes and debut brands.
It will be located on the first floor of the mall’s east wing, currently a 5,000 sqm area offering a varied retail mix of textile, arts and gift stores. The project involves a re-merchandising strategy that includes integrating existing brands with new fashion options, said MAF.
The district is slated to open to the public in early 2014.
“Evolution 2015 is Mall of the Emirates’ most ambitious project to-date with a total investment of Dhs1 billion,” said Dimitri Vazelakis, executive managing director – Shopping Malls for MAF.
“The onset of phase one, which will create a unique fashion and lifestyle destination, will complement our existing luxury and mid-market fashion offer.
“The new fashion district will also support the emirates’ wider aspirations towards Dubai Fashion 2020.” More info
