DUBAI, United Arab Emirates, Dec. 7 /PRNewswire-FirstCall/ — Motorola, Inc. (NYSE: MOT) today announced its Home & Networks Mobility business has joined forces with UAE telecom provider, du, in the successful launch of Dubai Metro’s mobile WiMAX network. Motorola’s WiMAX equipment provides mobile connectivity and effective backhaul for Wi-Fi traffic on the Dubai Metro transport system train carriages as well as in the Metro stations.
The Dubai Metro will be the longest fully automated rail transport system in the world. The Red Line, which is 52km long, is already functional and is expected to be followed by the Green line in early 2010. Once completed, the Metro will have 47 stations, four of which will be underground.
With the implementation of Motorola’s WiMAX network, du offers its customers wireless internet access whilst travelling on the metro at speeds of up to 90km/hr using PDAs or laptops via Wi-Fi services. “Offering city-wide internet access on the Dubai Metro is part of ongoing efforts to ensure our customers enjoy the convenience of exceptional connectivity, on-demand, wherever they travel. We are delighted to partner with industry-leader Motorola on this initiative to provide a first-rate WiMAX network which benefits the thousands of commuters using the Dubai Metro,” said Hatem Bamatraf, Senior Vice President, Network Development, du.
The WiMAX deployment is the first truly mobile WiMAX network in the UAE. “This project reaffirms Motorola’s longstanding reputation for undertaking major technology advancements and working with leading organizations,” said Ali Amer, vice president, Middle East, Africa and Pakistan, Motorola Home & Networks Mobility. “With our WiMAX technology, du will provide its customers with high-speed wireless service and all the benefits of real-time information-exchange on the go.”
The Dubai Metro WiMAX initiative is part of Motorola’s strategy to provide world class WiMAX technologies, solutions, and services to leading regional and global telecom operators. The deployment of the network included network design, installation and optimization. The Motorola WiMAX equipment ensures peak performance of nomadic data services to mobile customers across the Dubai Metro system.
Motorola is a global leader in WiMAX technology and has shipped over 10,000 3-sector and 4-sector access points and more than one million CPEs and USB broadband modems.
For more information on Motorola’s WiMAX solutions, please visit: http://www.motorola.com/wimax
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About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.
About du
du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du’s nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit, more time and now ‘more international’ recharge option with additional credit on international calls) and Self Care.
For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world class teleport (Samacom) and Master Control Room (MCR) facilities.
du products and services for consumers and business are available through du’s retail network, currently numbering 33 du shops located in strategic locations across the UAE, more than 3000 authorized dealers Or through du e-shop, accessible at http://www.du.ae/en/where-to-buy/eshop.html. du shops are a one stop shop for mobile service, carrier select and the payment of the service bills.
du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
Awards to date
- du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
- du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
- du corporate brand launch campaign awarded a Cristal MENA award in 2008
- du declared ‘Best Brand’ at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
- Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
- Silver Award for the best website in the ICT category at the UAE Web Awards 2007
- du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007
For further information on du, please contact:
Saugat Chatterjee
Public Relations Manager
Brand & Communications
Mobile:Â Â +971 55 9367045
Email:Â Â Â Â saugat.chatterjee@du.ae
www.du.ae
Media Contact:
Naheed Ahmed
Motorola Home & Networks Mobility
Tel: +971-56-603-4371
naheed.ahmed@motorola.com   Â
Mikele Ugarte
Wallis Marketing Consultants
Tel: +971 50 950 1909
Mikele.ugarte@wallis-mc.com
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 SOURCE Motorola, Inc.
