HE Mattar Al Tayer, Director-General and Chairman of the Board of Executive Directors of Roads and Transport Authority (RTA), announced the opening of the Smart Mall in four Dubai Metro stations namely: Abu Dhabi Commercial Bank Station, Damac Station, Dubai Internet City Station and Emirates Towers Station.
The move stems from RTA keenness and Dubai efforts to rank Dubai the smartest city in the world.
“The Smart Mall concept rolled out by RTA in collaboration with Etisalat is the first of its kind worldwide enabling Dubai Metro commuters a smart shopping experience via an interactive, high-definition 3D digital screen spanning nine square meters. It enables two persons to process their purchase transactions at a time,” said Al Tayer.
“The expansion of the Smart Mall initiative follows the success of the first experience of the project, which started with the selling of foodstuffs. More products will be added in the following phase such as clothes and electronics. Two smart screens (kiosks) offering the same services would be in place to provide privacy to clients. In the Smart Mall, the customer can choose from the items on show by adding them to the shopping cart.
Then, the customer can pay for items selected using a credit card, and the goods would be delivered at the time and place specified by the customer. RTA is considering other payment options such as NOL cards or mobile phone (Etisalat balance),” explained Al Tayer. More info